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omar fogliadini, b2b marketing, gtm, revops

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Welcome to The EBITDA Engine: GTM ➔ Enterprise Value.

Each Thursday, you'll receive one battle-tested insight on building profitable, AI-enabled businesses through Revenue Engineering—my proprietary approach developed across 5 founded companies, 3 exits, and 300+ B2B implementations.

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The full 2025 Revamped Edition drops after Q3 2025.
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omar fogliadini gtm revenue engineering revenue science

"I believe revenue generation can be engineered like any business system – applying scientific principles to design, build, and optimize GTM for maximum enterprise value."

Hi, I'm Omar Fogliadini.
After founding 5 companies (with 3 successful exits) and personally wasting over $20M on ineffective GTM approaches, I recognized a critical pattern across B2B companies.
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Most treat revenue as an art when it should be engineered with scientific precision.
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This insight led me to develop the Revenue Science Formula after analyzing data from 300+ B2B companies. This proprietary methodology:
🔹Quantifies your GTM debt's exact impact on enterprise value
🔹Identifies the highest-leverage recovery opportunities
🔹Implements AI-enabled systems that eliminate these inefficiencies.

Unlike consultants with theories or agencies with templates, I bring 25 years of operator experience building and scaling B2B companies. I've made the same expensive mistakes you're trying to avoid—and developed a systematic approach to eliminate them.

READY TO SCALE?

If you’re a business leader looking for practical advice and ruthless honesty to build a high-growth, capital-efficient, highly profitable SaaS business and compete in the era of AI, I can help.